April 27, 2017 15:45
Why does Miami often feel like the ignored stepchild of the bigger cosmopolitan cities in the U.S. and beyond? While South Beach tourists may understand the city on one level—that of glitzy hotels and clubs—what about the other side of Miami? Beyond the $20 drinks and over-the-top nightlife is an often-overlooked city with local artists, innovative entrepreneurs, small businesses, and burgeoning restaurateurs who are somewhat “off the grid” from the conventionally known Miami, yet these are the people that make the city what it is.
One such creative haven is the Little River Business District. Little River offers a new kind of urban environment for dining, shopping, and creating where there is a natural encouragement for spontaneous, yet valuable interactions. Just as Bloommiami was one of the pioneering firms to open shop over 10 years ago on 2nd Avenue in the Design District, we’re now excited to be a part of the creative transformation of our new location in Little River.
We’re passionate about celebrating the vibrant creative encounters that take place here. We recognize that Little River is not South Beach, and we proudly understand this area’s unique qualities and offerings. Our city, with sections like Little River, has the resources locally to develop projects on a level competitive with any major urban city. We are a creative force, from all different creative backgrounds and disciplines, made even stronger through collaboration.
Every Miami neighborhood has its own unique identity that must be communicated by locals who are passionate about its success. We believe in leveraging local knowledge, expertise, and resources. The threads that make up the fabric of this city must be sensitively translated so that the result is a visitor experience that is not only original, but exceptional. We want to export the culture and talent of our “other” Miami in a way that is emotional, relevant, and memorable.
March 30, 2017 13:36
Earlier this month, Bloommiami co-founder, Darin Held, spoke at the ARN Revenue Conference and Exhibition held in New Orleans, Louisiana. During the session, ‘Making Retail Relevant in a Fast-Changing Environment’, Darin dove into creative disruptions: what they are, why we need them, and what role they play in retail engagement.
In our overstimulated world, the human attention span has recently decreased to a mere 8 seconds, now shorter than that of a goldfish! In the retail environment, creative disruptions are vital to reaching your target audience and effectively communicating your brand message.
At Bloommiami, we believe that winning brands create disruptions by:
1. Delivering the unexpected to increase attention
2. Fostering memorable human connections
3. Initiating meaningful brand experiences
We encourage companies to take back control of your brand! It’s very powerful to intentionally connect and engage with consumers through disruptive marketing. In order to further build a strong brand story and loyal customer base, always remember to transcend the transaction. The memorable experiences you design for consumers will promote a positive association with your brand and extend the life of an interaction beyond a simple sale. Check out some successful examples of creative disruptions developed by Bloommiami below.
February 23, 2017 20:39
When Shiseido, one of the largest cosmetics companies in the world, approached us to create on a new interactive activation, we were delighted to work with them once again. We were thrilled by their confidence in our ability to build, ship, and install the activation in Honolulu, Hawaii, nearly 5,000 miles away from our office in Miami. We’re always proud to establish relationships with our clients in which they trust in our ability to execute projects within the allotted timeline and budget, and this particular project had an unusually quick turnaround time. The activation was built and shipped in just 3 weeks—a process that usually requires at least 5 weeks to accomplish!
Our project process began with shop drawings, complete with detailed measurements and multiple views. We then contracted with local shops to begin production, including building, painting, and assembling. We also crafted certain aspects of the project in-house—in this case, folding nearly 100 origami butterflies. We also did a pre-installation assembly in our workshop area, where we added final details such as decals and other artwork. Finally, the project was dismantled and carefully crated for the long trip to Hawaii. Following an overnight installation in Honolulu, market implementation was completed with Shiseido’s products available for purchase.
Check out our photos below to see this unique project transform from shop drawings into an interactive beauty display!