July 30, 2019

Carried Away with La Mer

Luxury skincare and makeup brand La Mer reached out to Bloommiami for help activating the “Carried Away with La Mer” campaign in the DFS store at LAX TBIT. The nautical-themed beauty pad featured illuminated lightboxes, product testing, and the perfect photo opportunity. Brand ambassadors offered beauty services to travelers passing through the terminal, and visitors were encouraged to discover their La Mer skincare regimen with an emphasis on the brand’s Soft Hydration Collection. The activation not only increased brand awareness, but also introduced loyal customers to new products. Bloommiami project managed, built, and installed the activation on site in L.A. See more of the luxurious activation below: