March 30, 2017
How to Boost Brand Awareness Through Creative Disruptions
Earlier this month, Bloommiami co-founder, Darin Held, spoke at the ARN Revenue Conference and Exhibition held in New Orleans, Louisiana. During the session, ‘Making Retail Relevant in a Fast-Changing Environment’, Darin dove into creative disruptions: what they are, why we need them, and what role they play in retail engagement.
In our overstimulated world, the human attention span has recently decreased to a mere 8 seconds, now shorter than that of a goldfish! In the retail environment, creative disruptions are vital to reaching your target audience and effectively communicating your brand message.
At Bloommiami, we believe that winning brands create disruptions by:
1. Delivering the unexpected to increase attention
2. Fostering memorable human connections
3. Initiating meaningful brand experiences
Creative disruptions are vital to reaching your target audience and effectively communicating your brand message
We encourage companies to take back control of your brand! It’s very powerful to intentionally connect and engage with consumers through disruptive marketing. In order to further build a strong brand story and loyal customer base, always remember to transcend the transaction. The memorable experiences you design for consumers will promote a positive association with your brand and extend the life of an interaction beyond a simple sale. Check out some successful examples of creative disruptions developed by Bloommiami below.