February 23, 2017

How We Developed Our Latest Shiseido Activation in Only 3 Weeks

When Shiseido, one of the largest cosmetics companies in the world, approached us to create on a new interactive activation, we were delighted to work with them once again. We were thrilled by their confidence in our ability to build, ship, and install the activation in Honolulu, Hawaii, nearly 5,000 miles away from our office in Miami. We’re always proud to establish relationships with our clients in which they trust in our ability to execute projects within the allotted timeline and budget, and this particular project had an unusually quick turnaround time. The activation was built and shipped in just 3 weeks—a process that usually requires at least 5 weeks to accomplish!


Our project process began with shop drawings, complete with detailed measurements and multiple views.


We then contracted with local shops to begin production, including building, painting, and assembling.


We also crafted certain aspects of the project in-house—in this case, folding nearly 100 origami butterflies.


We did a pre-installation assembly in our workshop area, where we added final details such as decals and other artwork.


Finally, the project was dismantled and carefully crated for the long trip to Hawaii.


Following an overnight installation in Honolulu, market implementation was completed with Shiseido’s products available for purchase.