July 26, 2018
John Dewar & Sons Fine Scotch Whisky Emporium
Our central goal is to generate consumer engagement through unique activations, so the eye-catching John Dewar & Sons Fine Scotch Whisky Emporium at Miami International Airport offered the perfect opportunity to execute standout details and create a memorable experience for travelers. The activation featured novel elements such as a whisky pong court, temporary tattoo parlor, photo booth, whisky vaporizers, and of course, a tasting bar complete with six variants to sample. A connected central totem featured rotating bottles, accelerated clock hands, and served to educate consumers about Dewar’s double aging process. See the building process from the bare structure to the finished product below!