September 28, 2018
Moving into the Holiday Season at JFK
September marks the beginning of fall, which starts the busy holiday season! As travel increases around the holidays, it’s the perfect time to reach new customers and launch new products. To take advantage of the extra exposure, we help our clients plan for the holidays sometimes more than a year in advance.
New York City is one of the most iconic and visited holiday destinations in the world making JFK International Airport an excellent choice for holiday travel retail activations. In 2017, JFK served over 59 million passengers and ranked sixth in passenger traffic in the U.S. With years of experience working in JFK, we’re experts in smooth installations: from managing deliveries to running electricity to the site. In addition, we partner with international advertising corporation JCDecaux to activate strategic airport locations for our clients.
We’re currently finalizing six activations including spirit, cosmetic, and fragrance launches that will go live over the next two months at JFK. We are excited to share those projects with you later, but first let’s reflect back on some previous activations we’ve produced in JFK: