May 25, 2017

Putting on a Show

 

In honor of our inclusion in the May issue of Frontier Magazine, we're looking back at some of our favorite airport activations. As mentioned in the Frontier article, "Putting on a Show", some key ingredients to a successful activation are:

 

1. Disruption by delivering something completely unexpected

2. Engagement through interactivity (both human and environmental) 

3. A brand story within the physical space, creating memorable and shareable experiences

 

Check out the examples below to see how we incorporate these three elements into every design.