May 20, 2019

The Bacardi Experience in San Juan, Puerto Rico

We recently installed an interactive Bacardi experience in SMT Duty Free at San Juan cruise port in Puerto Rico. The installation is a mere 10 miles away from Casa Bacardi, the brand’s premium rum distillery. The experience features three different elements: a store-in-store, wallbay, and freestanding bar, which all work together to bring the story and heritage of Bacardi rum to life. Upon purchase, customers can create a custom label to personalize their new bottles of rum. The store-in-store is devoted to Bacardi branded merchandise, including hats, t-shirts, and other memorabilia for travelers to take home as a memento of their visit to Puerto Rico. Outside, the dedicated Bacardi bar offers cocktail sampling and educates travelers on the Bacardi rum portfolio. Explore the entire experience below: