Sunglasses evoke a sense of adventure and exploration in everyone. They are a vital accessory for getting out to create memorable experiences. Carrera wanted to launch their new “Out There” campaign to reach travelers at Miami International Airport and beyond. Bloommiami collaborated with the Carrera marketing team to produce the activation meant to inspire adventure and wanderlust in passersby, and to encourage them to live their lives with passion! We manufactured and installed the activation at MIA to raise brand awareness and to offer potential customers a hands-on experience with Carrera eyewear.