Diageo Store

Bogotá, Colombia

After identifying an opportunity to boost the sale of spirits in Colombia, particularly whisky, Diageo approached Bloommiami to design a permanent store location in the Bogotá Airport. The Diageo store (operated by DFA) is separate from the airport’s other duty-free stores, allowing the Diageo brands to be highlighted away from competing spirits, fragrances, and food. Bloommiami designed, produced, and installed the store, Diageo’s first dedicated store in South America, which became a stellar example of personalization and succeeded in elevating the shopper experience.