Prestigious champagne house Moët & Chandon contracted Bloommiami to develop an experiential delivery system for their most luxurious brand, Dom Perignon. The resulting champagne trunks are designed for delivery on board premium cruise ships, leaning into the celebratory nature of cruise vacations. We developed a multi-sensory brand engagement concept that begins the moment passengers book their cruise adventure. A VIP boarding pass, delivered in advance, ensures special handling of passenger’s luggage and serves as the invitation to a private tasting onboard. At the chosen time, a luxury champagne experience is delivered to the passenger’s suite.
The trunk is presented with the selected bottle of champagne, either Dom Perignon Blanc or the coveted P2. An assortment of selected food pairings and a carefully curated playlist accompany the champagne. Exquisite touches such as Bang & Olufsen sound systems, crystal champagne glasses, and glazed stoneware elevate the experience. Proposed keepsakes include lifestyle magazines along with a branded hat and journal to enhance the voyage.
Each trunk’s design takes inspiration from thoughtfully curated imagery and textures. The handcrafted trunks feature premium materials and the highest quality construction methods, including soft-close hinges, mitered corners, and laser engraved and embedded brand elements. Travelers are immersed into the extravagant Dom Perignon lifestyle as they sip, nibble, listen, and indulge with family and friends.
See more of the trunks’ development here.