Estée Lauder

New York, New York

In promotion of the long-standing skincare line Advanced Night Repair, Estée Lauder worked with Bloommiami to materialize this illuminated structure at JFK T4. Bloommiami adapted the design, managed fabrication, and installed the prominent activation. The vivid blue frame projected a glowing hue throughout the terminal, and a custom neon sign asked passersby “Are you seeing blue?” The central engagement bar featured iPads to educate passengers on the benefits of the product, which was available for purchase. Intricate, mirrored globes with satin gold detailing highlighted the precious product. Through its strategic placement within T4, this brilliant pop up resulted in over 2.5 million exposures for the brand.