Glenmorangie

New York, New York

Glenmorangie released the Legends series as a traveler’s exclusive in 2016. Bloommiami was called upon to successfully promote the single malt scotch whiskies at JFK, one of the world’s busiest airports. We realized the design, produced, and installed the activation outside the duty-free environment as an education and tasting point for travelers. The activation was designed to be very interactive, featuring elements such as a whisky barrel zoetrope, 8’ giraffe, barrel char samples, and an iPad outlining the flavor profiles of the Legend’s collection of four whiskies. The pop-up made over 2 million impressions during the 3-month active period.