Bloommiami was selected as one of just three agencies globally to launch a new brand of whisky, Haig Club, to the market. Haig Club, a single grain whisky, formed from the partnership between spirits giant Diageo and sporting icon David Beckham. We produced a multitude of promotional branding elements that were installed across the Americas. One such activation was at Miami International Airport, where we designed, manufactured, and installed the pop-up to raise brand awareness and offer tastings. This activation remains the largest activation ever installed at MIA, and effectively exposed the new brand to 9 million travelers over a 90-day period.