L’Oreal

Miami, Florida

L’Oreal turned to Bloommiami for the product launch of their new Advanced Haircare collection. We designed, built, and installed the promotional activation in Miami International Airport, complete with consultation stations where interested travelers had their hair follicles tested by technicians who then recommended the best hair care system based upon the results. Travelers could also register for L’Oreal’s mailing list to receive product updates and coupons through an on-site tablet. This bold marketing strategy capitalized on the 3.5 million travelers who pass through Terminal D of MIA on a monthly basis.