Movado

Chicago, Illinois

Movado Group hired Bloommiami to design its first multi-branded watch kiosk aimed at millennial consumers. This self-contained retail environment was designed to be staffed by one person and easily shopped from all sides by the consumer. Illuminated overhead signage made the brands easily identifiable, and exposed merchandising created an interactive shopping experience. We worked with the Movado Group to design a custom merchandising system that contained integrated illumination, communication signage, and storage for back stock. The design also featured a digital media platform allowing point of sale materials to be updated instantly.  The concept delivered an elevated consumer experience while minimizing operating and maintenance costs.