Shiseido

Los Angeles, California

Bloommiami launched the first activation ever at LAX Tom Bradley International Terminal for one of the oldest cosmetics companies in the world, Shiseido. Shiseido wanted to promote the product launch of their newest lipstick collection, Rouge Rouge. We built and installed the open activation, which included a point of sale on-site and promoted the social media campaign around the hashtag #rougerouge2016. The activation design included four 55” screens that utilized kinetic movement tracking software to change the screen image according to the movements in front of it.