New York, New York
Global beauty company, Coty requested Bloommiami engineer and execute Tiffany & Co.’s immersive holiday activation promoting the brand’s latest fragrance. Challenged with only six weeks until opening, we accepted the opportunity. The preservation of Tiffany & Co.’s prestigious brand required precise color and material matching in order to proportionally recreate Tiffany’s iconic gift box. The activation, built in front of the duty free store entrance, posed several challenges including the engineering of a 15-foot cantilevered ceiling canopy and the fabrication of a 20-foot gift box bow. The disruptive exhibit included mega video walls, a recreation of Tiffany & Co.’s storefront vignettes, and backlit prismatic logos. Tiffany & Co.’s atmosphere of beauty and luxury was available to travelers through JFK for three short months.